There is a familiar thread which runs through all massively and even moderately successful Network Marketers, they have all applied one very simple principle. The principle is that of ‘duplication’. Duplication is an absolute corner stone of success in Network Marketing and MLM. I will even go so far as to say that if the network marketing business does not posses the ability to duplicate their efforts, business is doomed to failure!
What is Duplication?
Network Marketing or MLM businesses are effectively organisations or networks of people who are all building the same business. Someone develops a business model, be it product or service based, and he (or she) figures out how to make it work, they put in place a ‘system’ or ‘success formula’ that an affiliate is able to duplicate or copy, therefore guaranteeing success. At least, that’s the principle.
Individuals, team leaders and successful marketers are using this same principle in their approach to building their teams and businesses. In simple terms, we’re talking about the ability to pass on your experience and teach your team to follow what you do with the tools you use and ultimately, to help them achieve the results you have.
As an online marketer I have experienced it first hand, without duplication there is no long-term sustainability in your business. If my downline fails to make a profit from their use of the system, they will not be able to stay with it for long therefore my team goes weak. Even if I were to constantly recruit and gain new members, I cannot continue doing so indefinitely.
This is why I say you need Duplication. Your Success Depends on This.
Fortunately, duplication is one of the first principles that any successful leader in the MLM industry will teach to their organisation. After all, another key success principle in MLM is that in order to succeed, you absolutely must help others to succeed first. You have to be generous with your time, patience and really set out to help people. You cannot be too self-centered or ego-driven either, because your own results will not apply to your downline and you must not mislead in your early attempts as this only hinder your team progress.
Let’s look at an example:
The network marketer contacts one of their prospects to discuss the idea of the prospect becoming an affilliate, the prospect responds with “Yes, that sounds great, but, are you making any money?”
How should the network marketer respond to this question?
You will notice that we don’t know if the network marketer in this example is incredibly successful or if they are brand new to the business. In either case, the response is critical, and in either case it should be the same. You see, we teach by doing. In MLM people will need to be able to duplicate your efforts.
So, the wrong response would be “Yes, I’m making $$$ thousand a month and it’s great, you should look at it!”
Why is this wrong?
Quite simply, it cannot be duplicated. The new network marketer will not be able to say this to their prospects, at least not honestly.
The correct response would be “My upline team are incredibly successful, they have developed large organisations and we are working together to find more like minded people to work with” Why is this correct? Again, very simple, it can easily be duplicated! The new network marketer can use this exact same technique in their business.
This is just one working example, there are many, many situations where duplication and the ability to duplicate need to be considered. The principle of duplication must be taught very early on in the network marketing business owner’s career if they are to succeed and achieve and experience rapid growth in their organisation
The key to success in network marketing and MLM is duplication, it is also in the ability to teach duplication. Teaching this principle early on will help your organisation grow and duplicate rapidly. Helping others to become successful in this technique is a cornerstone of building large network marketing organisations.
Depending on how you go about getting leads is also going to be a factor. It is important to create a lead generation method that others can follow. The last thing you want to do is have your newcomers become overwhelmed because they cannot figure out how to do something. Keep it simple, and do whatever it takes to help them get off to a good start. Simplifying the process for your new team members, and helping them create early success will help to create a stable team, as opposed to people coming and going all of the time.